You work by appointment
The client books a time. You get the calendar, staff, service durations and automatic reminders.
AlegrifyFor hairdressers, barbers, beauty centres, tailors, shops and local businesses.
Bookings, mini-site, clients, checkout and stock in one place: switch on the modules you need, switch off the rest.




The calendar is not compulsory. You can use Alegrify even if you don’t take appointments: switch on the modules you need and switch off the rest.
The client books a time. You get the calendar, staff, service durations and automatic reminders.
The client orders something and you make it. Job sheets, measurements, progress stages and made-to-measure order forms.
No calendar. Checkout, stock, products, clients and loyalty: the bookings module stays off.
Some people want neither a calendar nor a till: they want a page done properly, with photos, services, opening hours and contacts. That’s perfectly fine. The mini-site on its own is already a way of using Alegrify. You leave bookings switched off.
With the Solo plan you get the full editor, the 27 block types and your own address: alegrify.com/Business/your-name
With the Enterprise plan the address becomes a subdomain of your own: yourname.alegrify.com
Client records, loyalty, the mini-site, your public profile on Alegrify, reviews, takings and staff are there in all three cases. And if you work in two ways at once (you sell products and you take appointments) you switch on both.
of Italian salon clients found their hairdresser or barber online, between internet searches and social media. All the rest arrive by word of mouth or by walking past the window.
of Italian hairdressers and barbers offer no form of loyalty scheme at all: no cards, no packages, no discounts in planned periods.
chose their salon on the recommendation of friends and family. Reputation is still the first channel for winning clients.
Three numbers, one single direction: online there is a space almost nobody occupies, and word of mouth works far better when it has somewhere to take people.
Source: CNA (the Italian crafts confederation), Research Department, “La domanda di servizi estetici in Italia” (demand for beauty services in Italy), July 2023. Survey of a representative sample of 1,005 Italian adults, sampling error 3.3%.
We don’t tell you how much you lose: put in your own numbers and do the sum. The only figure we add is the average no-show rate, and we tell you where it comes from.
The starting value (12.8%) comes from Italian restaurants, not from beauty: on the Italian beauty sector there is no public data anywhere near as solid. If you know your own, use that.
The no-show rate (12.8%) and the effect of reminders (−32%) come from the Osservatorio Incrementoo-Ristorazione 2025, which analysed more than 212,000 bookings across 300 Italian restaurants between January and August 2025. This is restaurant data, reported here because it is the widest and most recent Italian measurement of the phenomenon; your sector may behave differently, which is why the field can be changed.
That automatic reminders work is confirmed by the clinical literature too: Junod Perron et al., BMC Health Services Research 2013, a randomised study on 6,450 patients, measured that an SMS reminder cuts absences as much as a phone call does, at a far lower cost.
The result above is an estimate built on the numbers you enter yourself, not a promise of earnings.
Switch on only what you need: the rest stay off, and you don’t pay for them.
Your clients book from their phone, even on a Sunday evening. You open the calendar in the morning and the day is already set. Reminders go out by themselves: fewer gaps in the diary.

Loyalty points and a digital stamp card, on the client’s phone. No more cards lost at the bottom of a wallet, and you can see who is about to reach the reward.

Pick a theme and drag the blocks: photos, services, prices, reviews, map, opening hours, before and after. Online in an hour, with the “Book” button inside it. And if you don’t want to build anything: the simple profile is ready as it is — add photos, services and opening hours and you are online.

Your business has a public profile on Alegrify. Whoever searches in your area finds you, sees your services and books directly. Other management apps organise the clients you already have.

By service, by staff member, by month. Which treatment pays and which wastes your time, who brings in the most, the hours when you are full and the hours when you are empty.

Checkout, stock and internal use. The shampoo you sell to a client and the one you use in the salon stay counted separately, so the inventory always adds up.

Salone Aurora doesn’t exist: we built it to show how far the editor goes. Dragged blocks, photos, price list, reviews, map. Yours can be online within the hour.
A site, a calendar that doesn’t lose appointments, client records, a checkout wired to the stock: each tool comes from a different supplier, at a different price, with a different system to learn.
Alegrify puts them in one place. You switch on the tools you need, when you need them, and you don’t pay for the ones you don’t use — whether you work on your own, have a team, or run several locations.
And there are no surprises on price: no commission on every new client, no fee on every booking, no numbers you find out after signing. The price is written on the page, you try it without a card, and we don’t take a cut of your clients.
Reserved for the first 50 businesses on the list.
The “verified” badge on your public profile. Normally €19.99.
Instead of 14 days. On any paid plan, without a card.
People on the list are told a few weeks in advance, before the opening.
We open for everyone on the same day. The first 50 to sign up get 2 months of trial instead of 14 days and free profile verification.
Every paid plan includes 14 days of free trial, without a credit card. Exactly what each plan includes will be announced at launch.
To try it out
For people who work on their own
For teams that also sell
For businesses with several locations
Prices exclude any applicable taxes. The prices shown are launch prices and may change before opening: the first 50 people on the list keep the prices written here.
Leave your email: we’ll write to you before the opening. If you’re among the first 50 you get two months of trial and profile verification included. No card, no commitment.